Audit. This word often gives rise to anxiety, because it is associated with control and punishment. But it is a misconception. First of all, an audit verifies whether a company functions in such a way that it can achieve all of its goals, whether its operations are cost-effective and optimal. An auditor is the entrepreneur’s ally and advisor. Usually, companies hire external entities for such tasks or they establish an internal audit department. However, several people checking on how the company functions in selected areas may not notice problems which grow and make it impossible to reach optimal results.